The App Store Optimization Services or ASO Services is a practice of referencing a mobile application on different download platforms (App Store Apple & Google Play Store mainly). As an extension of Search Engine Optimization –SEO, it allows an application to be proposed in the first results of user searches on these stores. The ASO services also concerns the presence in Google's App Packs during mobile searches (App Indexing).
The strategies of App Store Optimization and App Indexing result in two main projects. On the one hand, optimizing the application's descriptive files on the various platforms makes it possible to include the keywords and occurrences necessary for its positioning. On the other hand, the association with the website improves the user experience and reinforces the legitimacy of the application in the search results.
ASO: Application Search Optimization Process
Audit of the application and functionalities
Study of the App Store positioning & Google Play
Benchmark competitors & their positioning
Semantic reflection and detection of keywords
Optimization of the name and description
Implementation Deep & Universal linking
Referencing top search results on download platforms requires various optimizations. Thus, the name and description of the application directly impact its positioning. Several other factors also come into play, such as the number of downloads, the rating and the number of comments or the level of commitment of the application.
In addition to the semantic enrichment inherent to natural referencing, the ASO involves usage considerations in order to obtain the best user feedback. Furthermore, knowledge of the various platforms, such as the App Store (iOS) or Google Play (Android), is essential to identify the criteria to be optimized in priority on each of them.
The App Store Optimization also allows you to reference Google's App Packs, which the engine generates in its mobile results when user searches are associated with the use of an application.
That’s so many opportunities to gain web visibility. Moreover, the App Store Optimization – ASO must not ignore the website which makes it possible to reinforce the semantic relevance of the application by being linked to it via Universal linking and Deep linking, which allow the automatic opening of the application. application from mobile search engine results.
The use of positioning tracking tools, competition analysis and technical, structural & semantic analysis allows our App Store Optimization Experts or ASO experts to draw up an exhaustive list of ASO recommendations for improved ranking and usage.
The implementation support, the reckoning of the optimizations, the monitoring of the acquisitions and the continuous optimization make it possible to ensure a good positioning of the application, which is why the App Store Optimization – ASO must be integrated into the marketing strategies of the brands for which applications represent a strong business challenge.