Certified Digital Marketing Professional
Boost your credibility and advance your career
This certification will provide you with an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.
Who is this Professional Certification for?
This programme will enable you to learn everything you need to know in digital to kickstart or boost your digital career. It is perfect for:
Traditional marketers
Digital marketing professionals
Business owners
Recent graduates
Career changers
Entrepreneurs
What competencies will you gain?
By earning this certification, you will:
Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business
Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
Understand the importance of digital channels and strategies and know how to use SEO, paid search, content, advertising and email to drive customer engagement.
Programme learning outcomes and content
Becoming a Certified Digital Marketing Professional will provide you with an in-depth understanding of how to strategize and implement effective digital marketing campaigns.
Foundations of Digital Marketing
The Digital Marketing Foundations module will introduce you to conducting digital research, setting business objectives for a digital campaign and preparing the foundations for developing a targeted marketing strategy.
Topics
- Principles of Digital Marketing
- Developing Objectives
- Digital Research
- Teamwork
- PROPEL Model
Website Optimization
The Website Optimization module will explore how to build and publish a well-designed, high-performing and optimized website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.
Topics
- Concepts
- Architecture
- Web Design & Content
- Optimize
- Measure
- Content Marketing
Content Marketing
The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.
Topics
- Content Marketing Concepts
- Research
- Plan
- Create & Curate
- Publish
- Measure Content Performance
Social Media Marketing
The Social Media Marketing module enables you to apply social media concepts and best practices to organic and paid marketing activities to run campaigns that yield ROI and meet business objectives.
Topics
- Introduction to Social
- Snapchat
- Communities
- Campaign Concepts
SEO – Search Engine Optimization
The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.
Topics
- Introduction to SEO
- Set SEO Objectives
- Keyword Research
- Optimize
- Measure Performance
- Paid Search
Paid Search
This module will enable you to achieve or exceed business goals by adopting a digital mindset.It will ensure you recognize the importance and value of a digital-first approach and learn how it brings agility to the business. You will understand S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs).
Topics
- Concepts
- Launch
- Manage
- Measure
Display & Video Advertising
The Display & Video Advertising module will equip you with the technical understanding and skills to build and maintain an effective Display & Video advertising strategy.
Topics
- Concepts
- YouTube
- Ad Formats
- Creation
- Target
- Measure
Email Marketing
The Email Marketing module will teach you the fundamentals of email marketing and how to strategize your delivery plan to test, optimize and report on the performance of campaigns
Topics
- Fundamentals
- Email Strategy
- Email Design
- Campaign Delivery
- Testing & Optimizing
- Marketing Automation
Analytics
The Analytics module will help you understand the basic concepts of using analytics in digital marketing from initial set-up to reporting. You will be able to recognize the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to glean insights about traffic and audiences.
Topics
- Concepts
- Set Up
- Goals
- Report
- Analyze
Digital Strategy
The Digital Strategy module uses the PROPEL planning model (Plan, Research, Objectives, Propose, Execute and Learn) to teach you how to design complex, long-term digital marketing strategies that service marketing and commercial objectives
Topics
- Concepts
- Plan
- Research
- Objectives
- Prepare
- Execute
- Learn
Schedule and Fee Structure
Online Timing
7.30 PM TO 11.00 PM
Training Center Timing
6.30 PM TO 7.30 PM
8.30 PM TO 9.30 PM
8.30 PM TO 9.30 PM
Office# 17, Floor MZ, Defence Shopping Mall, Defence Road, Lahore Punjab Pakistan
