Search Engine Marketing (SEM) or Pay Per Click Campaigns Management
Cost-per-Click (PPC) web advertising is certainly the fastest way to get feedback on yo
ur web marketing investments. A well-optimized and managed PPC campaign will be one of your best advertising channels.
Over the years, we have deepened our knowledge and developed expertise in setting up and managing PPC marketing campaigns for search engines. Depending on your budget and objectives, we will develop your online marketing on the main existing platforms to date
With more than 200 million users and the ability to target users based on their jobs, skills, and business, the quality of clicks from LinkedIn can exceed the performance of any other advertising medium, even Google adwords.
The success of advertisements on Linkedin will mainly concern B2B companies, because most people on Linkedin are connected to their company. They update their profile with their companies, they connect to their relationships, colleagues, suppliers, current or potential customers, leave advice, opinions, comments etc …
Contact us now to help you capture these elusive visitors.Capitalize on users’ queries and make your ad appear at the top of search results. Sq Expertise is Google Adwords certified and guarantees continuous optimization of your online advertising campaigns to maximize your return on investment.
We will combine our optimization techniques with an advanced configuration of the Google Analytics tool to track your visitors’ behaviors and give you a clear view of how people search, share and engage.
If you have problems configuring Adwords, or choosing your best keywords, or just want to improve your ROI, take a look at the solutions proposed by Sq Expertise, they will allow you to bring customers to your site. potential seeking exactly the offers you offer.
Paid Search or Search Marketing (SEM) Service is a complex discipline that involves promoting your website by increasing its visibility in the search engines. Directly complementary to SEO, sponsored or commercial links can quickly generate targeted traffic from search engines via Google Adwords and social networks via Facebook Ads. Even though we work with Google AdWords, Yahoo! Facebook Ads is gaining momentum, but Google remains by far the most important player with very high market shares (+ 95%)
Here at Sq Expertise we are excited to work with Bing as a Bing Ads Certified Partner. Because Bing is the second largest search engine in the world, Bing Ads is a good addition to your online marketing.
Our experience shows us that the cost per conversion can be up to 60% lower than on Google adwords. It’s definitely something to consider!
Facebook is the first site, in number of visits, on the web. Therefore the potential of advertising with Facebook Ads is huge and ever-changing to fit the needs of professionals. If you’re a B2C company, posting your ads on Facebook might provide you with the new source of revenue you’ve been hoping for.
Our social media service will focus on engaging fans using raffles, photo contests, but also more traditional Facebook ads and suggested publications, all of these ways with the common goal of boosting your audience. number of fans, your email list and your brand recognition.
The Google AdWords SEM platform is actually an auction system. Paid search is a powerful lever of acquisition via Google Adwords works on the basis of a performance-based pay-per-click (CPC). The click can go from PKR 1 to several 100s via the auction system or US 0.1 to 100+ US Dollars per click.
Paid search is ideal for generating qualified traffic and increasing awareness of your website, your brand and your products.An advertising campaign (paid search) on Google Adwords and Facebook Ads provides quick results whose performance is measurable day by day. It can therefore be modified and adjusted.
Our paid search methodology includes:
Definition of the strategy, the different accounts and the budgets of paid referencing. In the case of a repeat of existing campaigns on Google Adwords, we first audit the results and the account. Setting up or improving Google Adwords or Facebook ads accounts and campaigns covering all your products, and related keywords.
We also ensure that you have the right account and architectural campaigns to better capitalize on your goals / objectives.
Creating and optimizing campaigns: Creating and setting up Google adwords campaigns and Facebook ads for paid search, to plan regular optimizations with a focus on customer objectives. We also plan regular testing to manage campaigns and maximize their potential and improve landing pages. Management and performance monitoring: Daily management and weekly report tailored to allow us to evaluate campaigns in progress.
We also send regular reports to monitor performance in the short, medium, and long term via Web Analytics.
We make regular observations that can be translated into opportunities for you. We also perform a planned analysis to observe trends that may affect your business (keywords, competitors, external factors). The global management, natural SEO and sponsored links of paid search or Adwords, allows you to develop synergies between these two levers of traffic acquisition.