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PROS AND CONS OF SEARCH ENGINE OPTIMIZATION (SEO) FOR THE BUSINESS IN PAKISTAN
The process of optimizing the site itself is quite complex, so the exact result here is impossible to predict. The customer, of course, expects an increase in sales from his resource. In fact, one can only assume that after a certain period the position of the site on a specific request will become approximately the same, and the site may receive more visitors who place an order on it.
Despite all this uncertainty and many reservations, with the right approach, the cost of SEO pays off with interest.There are several of the most significant advantages and disadvantages which must be considered when ordering website optimization. If you are looking for SEO Services in Lahore or SEO Consultant from Lahore, feel free to contact us. Let us consider them in more detail in comparison with the features of contextual advertising.
Pros and Cons of Search Engine Optimization
PROS of search engine optimization
1. Cost does not depend on the number of clicks
Each SEO Company in Pakistan has its own payment schemes for services, but usually their cost does not depend on the number of clicks. In contextual advertising on the contrary, for each visitor, including the occasional one, you must pay, and the more of them, the higher the price of advertising.
2. The total cost of SEO promotion is significantly lower than the cost of contextual advertising.
If you compare the cost of contextual advertising and optimization work for a month, then regardless of the site’s theme, SEO promotion will be more profitable at times and sometimes dozens of times.
3. You do not pay for the promotion of low-frequency requests, but at the same time get on them additional visitors
If the site is promoted by a specific request, it will automatically go out in the search and by similar, or rather, low-frequency requests.SEO Services specialists you only pay for the promotion of the site for the main phrase, unless you are in an unscrupulous company. In contextual advertising a list of additional requests is limited.
4. When you stop work on SEO promotion, the site retains high positions for some requests for some time.
Usually search engines update information about sites far from immediately. Therefore, an advanced, but no longer promoted resource may, for some time, still go out on the first page on certain requests. Contextual advertising, in turn, stops working as soon as the service expires.
5. Sometimes it is enough to work properly on the internal factors of the site so that it goes to the first search page.
First of all, it concerns the resources with low or medium level of competition. Search engines can actually show the site in the natural presentation on the first page, just if it has a good structure, content and the correct settings. For advertising, respectively, in any case, you must pay, regardless of the state of the resource.
cons of search engine optimization
1. It is difficult to predict the results, since the conditions for selecting sites are constantly changing
In this case, you have to trust the experience of an SEO specialist, who should, if possible, predict the nature of changes in search engine algorithms or at least respond as quickly as possible. But setting up contextual advertising, you will know exactly when, by what requests your site will go.
2. The quality of the work of the SEO specialist is almost impossible to evaluate before the site goes to good positions.
When the site goes to the top of the search engine, the result is obvious. However, up to this point, customers often have to simply take their word for the contractor to whom they applied and pay for the work they do. This is also used by fraudulent companies, which in the end did not fulfill their obligations. For those who are not ready to take risks, again there is an opportunity to order contextual advertising, where payment is made for a specific position in a specific period.
3. On average, the time for the site to reach the TOP for certain requests is about 6 months
Many entrepreneurs feel sorry for losing precious time and wait until the site is fully operational. Contextual advertising in this case can act as an auxiliary temporary tool for promotion.
4. It is necessary to adjust the site content to the requirements of search engines.
Search robots have their own “preferences" in terms of content and site structure. As a result, a resource that meets their requirements may be too cumbersome, from which the aesthetic component suffers. In the paid issue of such rigid rules are not.
Conclusion of Pros and Cons of Search Engine Optimization SEO
So, SEO-promotion as an online marketing tool, perhaps, does not pretend to be the most effective, but it is definitely one of the basic ones for companies targeting Internet visitors. The main thing is to use the services of proven experts and follow their recommendations.