How to reduce Bounce Rate?
This article is about How to Reduce Bounce Rate and increase the site PA/DA. We are among the best Digital Marketing Agencies in Lahore that’s providing SEO Services in Lahore. If you want hire any SEO Company in Lahore, we are a best opportunity for you.
You can reduce bounce rate, as bounce rate can be used to measure the quality of site traffic or landing page. A high bounce rate, as a rule, indicates that the site’s input pages are not relevant to user requests. In such cases, you should not expect high conversion, sales and leads, and the site will not have commercial value.
How does Google Analytics calculate bounce rates & How Can We Reduce Bounce Rate?
Web page bounce rate = number of page bounces (for a certain period) / number of page views (for the same period)
Here: failures are the number of visits with a single page view, views are the number of times that users have visited this page of the site.
Site bounce rate = number of all site pages failures (for a specific period) / number of jumps to all site pages (for the same period)
This is how statistics look like with data on failures in Google Analytics. Above is the indicator for the entire site, below – for individual pages of the site.
Below are ways to help reduce bounce rates.
As, you know how its calculated? Now you will know How to reduce Bounce Rate?
1. Adjust your site’s bounce rate.
The most effective way to reduce bounce rate is to correct it by calculating the time a user spends on a page.
In this case, you can find out the real failure rate. There are many situations where conversions are made to visits that are counted as refusals. For example, this often happens with blogs, news and publishing sites: users enter and stay on the landing page without further transitions. The fact is that many come to these sites just to read the latest news or articles, and they do not need to go to other pages. But because of the many visitors who have visited only one page, Google Analytics will generate a 100% bounce rate.
When a user has converted, his visit should not be counted as a refusal, even if he has only visited one page. After all, the main purpose of creating a website is to get conversions, and not to optimize the bounce rate.
2. Stop advertising on keywords and sites that don’t generate valuable traffic.
If users who do not need a product / service come to the site, they immediately leave it. Identify the sources that lead poor-quality traffic and stop advertising for them.
3. Create landing pages that satisfy user requests
If you get good traffic, but the landing page does not satisfy the user’s request, he will quickly leave the site. For example, he was looking for information on the request “courses in business management in London”, and on the landing page just general information about courses in business management. In this case, the user is likely to close the site.
4. Highlight the call to action on the landing page.
If the landing page is not enough call to action (CTA) or it is poorly visible, then it will be difficult for you to keep users on the site. Headings, subheadings, and hints (to bring the user to the CTA) are a great way to make the CTA noticeable. For example, this text is about reducing the bounce rate, and the topic becomes apparent through subtitles.
5. Place on the landing clear content
If the landing page is relevant to the user’s request, but the content cannot be perceived quickly, then a high bounce rate can be expected. Even if some users are still interested in the content, they will still be more likely to leave the site or bookmark it, deciding to return later.
Therefore, it is necessary to create content that can be perceived quickly and easily: use short abstracts, images and infographics.
6. Conduct polls on page
If you have tried everything and cannot understand what is wrong with the landing page, then you need to conduct a survey on the page. Add the thumbs up and thumbs down buttons to the landing page (you don’t need to register for clicking on them) to find out from visitors why they are leaving the site.