10 WordPress SEO Tricks for Improving Search Engine Rankings
Know the best 10 WordPress SEO Tricks for improving Search Engine Ranking. If you want to get a good position in the SERPs (Search Engine Result Pages), then you need to take your SEO seriously. Fortunately, WordPress gives you an advantage as this CMS initially took care of the basic possibilities for setting up SEO. It is one of the many reasons why people most often use WordPress.
However, there are still many things you can do to elevate your WordPress SEO. We have created this guide to make it easier for you. Below are 10 of the best tricks and tips for driving traffic to your site.
1. Install WordPress SEO Plugins
WordPress already has some built-in solid SEO features. But you can go to the next level using special SEO plugins. The best SEO plugins on the market are Rank Math, All in One, Yoast SEO, including many others. Install SEO plugin in your WordPress development pages, and while website’s designing every page, make each page is optimized as possible.
With these plugins (always use paid versions for more options and better optimization), you can optimize each page perfectly and publish your chosen keyword. It also has a built-in analysis feature based on the latest updates of the algorithm. You can even create an XML sitemap and add schema markup to your site.
2. Turn on the visibility of your website for search engines
WordPress has a built-in setting that hides your site from search engines. It can be useful when creating your website and forbids it to rank for that time. If you have applied a few tips from our list, but have not seen an improvement in the rating of your site, this setting may be the reason.
3. Customize the permalink structure
When you first install a WordPress page on your site, the posts will have a weird URL structure. This default structure is not very good for your SEO.
- The more correct and suitable structure for search engines URL is the setting ‘Title’ of the entry.
- By switching to this setting, you can include the name of your post or page, and even a keyword in the link.
- You must customize the permalink structure as per the project needs.
4. Add your site to the Google Search Console
Using the Google Search Console, you can see how your site is currently positioned in the search engines and whether there are any errors on the site.
To add your site to the Google Search Console, first go to this page and log in to your Google account. Next, click on the Add resource button and enter the URL of your site.
If you are using Yoast or Rank Math, then creating XML maps or submitting a website to Google Search Console is not an issue.
5. Integrate Google Analytics
Another Google tool that you’d like to include in your arsenal is Google Analytics. It will show you how well your SEO strategy works by in-depth analysis of traffic to your website.
To create your account, go to the Google Analytics home page and create it. Next, you need to arrange your tracking code. It can be found in Tracking Info ›Tracking Code.
6. Add a sitemap to Google
Site maps are used by search engines for better site indexing. Your site will be indexed without a sitemap, but its creation allows you to send data that should be indexed by search bots in your opinion.
You can be sure that the pages you think will not bring your website ranking will not be indexed, including valuable pages that will get more attention. If you use the Yoast SEO plugin, then you can easily create and publish a site map.
7. Optimize your website for mobile devices
Google has recently announced that they have begin their tests on indexing primarily mobile content. It means that they are beginning to use the performance and functionality of your mobile pages to determine ranking. Therefore, if you are using a non-adaptive theme, it’s time to fix it.
But besides using a responsive theme, check how your site works on mobile platforms. To do this, open a test from Google on the friendliness of your pages to mobile devices and enter the address of your site. Any Affordable SEO Company never forgets to optimize your website for mobile devices.
8. Fix broken links
Having a large number of broken links is not very good for your readers or your rating. In addition, they make it difficult for Google’s bots to scan your site.
The easiest way to check your site for broken links is to open the Google Search Console and click on Scan Errors.
Broken Link badly affects the website ranking. Make sure that the broken site links fix automatically and increase the site speed (Core Web Vitals) because it is the greatest ranking factor by Google since 2021.
9. Optimize the titles of your posts and pages
Your title tag is your most important tag. It tells Google what your page is about, and it affects whether readers will navigate to your site. If you are not sure which tag is your title tag – this is the title of your post or page.
Follow these tips to optimize the header tag:
Include the target keyword as soon as possible in the title.
Create a title tag between 60 and 70 characters.
Create a tempting title that will encourage people to follow the link.
Changing the title tag to something well optimized and clickable is pretty easy, especially if you use the Yoast SEO plugin.
10. Force Google to index your site
Your site is usually scanned by the frequency of publication of new content. But there is a workaround by which Google immediately indexes your content.
Open the Google Search Console, go to Scan and click View as Googlebot. Enter the URL of the publication you just published or updated, and click “Receive and Display”.
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