5 Features of Google Analytics 2022 that you must know

This article is about the Top 5 Features of Google Analytics 2022 that you must know. We are Affordable SEO Company in Lahore that’s offering the Best SEO Services in Lahore. If you are finding any Affordable SEO Company Lahore, you can contact us.

Google Analytics statistics is a free website traffic analytics service from the Google search engine. Provides detailed data on all visitors, displaying information about the region, operating system, provider, traffic source and other important parameters.

1. User action (Top 5 Features of Google Analytics 2022)

We help answer the question of how various marketing activities affect site traffic. Before you buy something, the visitor can click on a few leading sources on the site. For example, first go through the natural search, then click on ads from AdWords, and next time – click on the link from your newsletter and finally buy the product. All the way is important, not just the last visit.

Our reports display all three referral sources and help you determine, for example, whether social networks are an integral part of your marketing or an independent channel. Information on this can be found in two reports. The higher the cost of the product, the higher the likelihood that thinking about whether to buy it can take more than a month. In this case, you will not see the full transition path. We monitor all kind of user via Google Analytics and inform to the client that which users are visiting your site. We are providing Best SEO Services in Lahore and we are Affordable SEO Company in Lahore.

2. Social Plugins

In the Traffic Sources> Social section, several reports are available that will help you track the actions of those who click on social approval buttons (Like, Share, Tweet). The Engagement report (“Plugins”) displays the number of likes and related metrics: the number of pages per visit, the time spent on the site, the value of one visit, the conversion rate, the profit from e-commerce.

The Pages report (“Site Map”) displays the pages on which an action is performed and contains a pivot table that displays the sources and actions associated with the individual pages. The Social Action report allows you to wisely allocate the budget allocated to social marketing. It is among Top 5 Features of Google Analytics 2022.

3. Popular goods

The e-commerce section is a set of reports that allow you to identify the most successfully sold products, as well as track transactions down to a single campaign and further down to the keyword level. Loyalty and latency metrics are available (number of visits and number of days elapsed before the transaction). This can be useful when you need to determine the success of a campaign for individual products. We provide all reports regarding the SEO to our client time to time because we are providing Best SEO Services in Lahore and we are Affordable SEO Company in Lahore. The initial report Conversions> E-commerce> Overview (“Conversions”> “E-commerce”> “Overview”) provides a lot of useful information. Click on one of the most successfully sold products to see the corresponding report, and then the cross segment, selecting an additional dimension from a number of other fields, such as referral source, campaign name, keywords, etc. this one is third most among Top 5 Features of Google Analytics 2022.

4. Mobile Visitors Report

Since the actions of a user who logged in via a mobile device are different from actions when using a computer, GA provides a separate section of the report designed to analyze the behavior of just such visitors.

It is located in the Audience> Mobile section (“Audience”> “Mobile Devices”). For two types of visitors, you can compare metrics such as the number of pages per visit, time on the site, the price of one visit, conversion rate, profits from e-commerce, etc.

The Audience> Mobile> Devices report (“Audience”> “Mobile devices”> “Devices”) displays the brand and name of the device from which users logged in as a measurement. By clicking on the camera icon next to it, you can see its image. Also, in the Other drop-down menu, you can set Screen Resolutions (“Screen Resolutions”) and Mobile Input Device (“Data Entry Tools”). this one is 4th most important from Top 5 Features of Google Analytics 2022.

5. Analysis of page views

Figuring out which pages are the most popular is an obvious first step in assessing the effectiveness of your site. The usual page-based metrics for page views, site time and bounce rates are available respectively in Content> Site Content> Pages reports (Landing> Site Content> All Pages) and Landing Pages (Login Pages). Another useful report that goes beyond page metrics is the Navigation Summary. It can be opened from the Pages report by clicking on the specified URL and then selecting the Navigation Summary item.

The metrics show the percentage of visits to the page, the number of visits that led to leaving the site and that continued by viewing another page. The table displays the 10 preceding page and the URLs following it. Last but not the least most important among previous 4. thus, we hope ou know all Top 5 Features of Google Analytics 2022.

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