This article is about effectiveness of content marketing strategy. Why it is so important for increasing the site traffic. Its like you purchasing a car for travelling from point A to Point B, yet you bear an expense of fuel. You never buy a car to pay at fuel station. Same goes for content marketing strategy, telling customer what value and what benefits will they get it they buy your product and services. If you help people solving their problems related to services you are offering sooner or later they will become your customers.

Remember: Price Competitiveness and relying on it is a bad content and brand strategy. You will never provide quality and there wont be any returning customers

Importance of effectiveness of content marketing strategy

  • While using any digital marketing services, tracking on website allow you to measure the effectiveness and performance of content. They give you important data on the number of people who need your information.

  • You can also find out whether the content is appealing to your audience and whether its consumption leads to any actions you need from a content marketing point of view.

  • Measurements suggest which ideas you should develop and which materials you should refine.
  • It is the measurements that allow marketers to demonstrate to customers and employer’s confirmation of the effectiveness and high value of their investment in content.

Key performance indicators for the site (KPI) tells effectiveness of content marketing strategy

Knowledge of the criteria’s to assess the effectiveness of the content marketing strategy, as well as possession of tools for measuring them will help you successfully promote your business on the Internet. In addition to evaluating the effectiveness, this information will tell you how to improve the materials published on your web resource.

Of course, the site of your business project is the best starting point to start monitoring the effectiveness of content marketing strategy. Use the following criteria to evaluate your online marketing campaign

1. Number of Unique Visitors

We are talking about the number of Internet users who visited your resource during a certain time period. In this case, repeated visits by one user are not counted. This universal indicator is one of the ways to evaluate a marketing campaign.

Attendance in absolute numbers strongly depends on the scale of your business, scope of business and other factors. Therefore, evaluate the number of unique visitors over time. The steady and dynamic growth of this indicator indicates that you are creating and publishing high-quality and interesting content to the audience in sufficient quantity. its is among the major indicators of effectiveness of content marketing strategy.

2. Page View: The Average Number of Pages viewed

This indicator shows the average number of pages of your resource viewed by a visitor in one session.

The number of views on most topics should exceed the number of unique visitors, this can be considered an indicator of high quality content. The audience is interested in your materials, so it scans several pages of the site during the session. Low Bounce rate is best part of effectiveness of content marketing strategy. You can even evaluate the performance of content marketing services you are taking from this single Metrix.

3. Search Traffic

Natural search traffic is one of the most reliable indicators for assessing the quality of your content and the credibility of the resource from the point of view of “search engines”. Every year search engines place increasingly high demands on content.

Even you have YouTube which is basically a search engine for videos.

4. Conversion Rate

It shows the percentage of visitors to the resource who committed a specific action to which the site encourages them. For example, it may be a subscription to a newsletter or filling out an order form.

Conversion rate again depends on the industry in which your business operates and on the goals you are tracking. On average, this figure is 2-3%, but it can reach 10-20%, and even more. However, if you create professional landing pages designed for a specific target audience, then strive for a constant increase in conversion. Its the trust which leads to Sales or conversions and it all happens due to effectiveness of content marketing strategy.

5. Inbound Natural Links

Links are the essence of the Internet. With the core fabric of Internet is based on internal & external links each webpage has. The quantity and quality of external links affects the level of trust in your site on the part of search engines. But since the appearance of the reference ranking factor in the search engines, this indicator has been a means of putting pressure on search results. The number of unnatural links created for manipulating the issue is huge. Now search engines have learned to accurately distinguish natural from unnatural links. We recommend monitoring the number of natural links. Their appearance depends on the quality and relevance of your content.

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