Cost-Per-Click (PPC) SEM or Search engine marketing are all the names of same thing.
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Search Engine Marketing (SEM) or Pay Per Click Campaigns Management
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How to get maximum out of Search Engine Marketing or SEM?
With more than 200 million users and the ability to target users based on their jobs, skills, and business, the quality of clicks from LinkedIn can exceed the performance of any other advertising medium, even Google Ads
The success of advertisements on LinkedIn will mainly concern B2B companies, because most people on LinkedIn are connected to their company. They update their profile with their companies, they connect to their relationships, colleagues, suppliers, current or potential customers, leave advice, opinions, comments etc …