How to Start Business Promotion Through SEO?
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First of all, you need to decide what you want to get in the end. Traffic to the site? Positions in search results or Sales? And these questions would be nice to ask yourself at the stage of creating the site, and not when the site is ready and you are wondering how to further promote it.
Business Promotion Through SEO How?
- Work on the promotion should begin before the creation of the site.
- It is as a result of a clear goal for the site, competent research of the subject and selected keywords that an effective website will be designed.
- It is hard to believe that you can just pay any amount and forget about SEO in anticipation of the promised results.
- It’s 2019 already on the street, and there are no magic buttons in SEO that easily lead traffic to your site. I
- t requires constant comprehensive work involving both SEO-specialist and business owner.
It is possible to be engaged in promotion independently, but without extra expenses – hardly.
First of all, you pay with your own time, which will take a lot to learn the basics of Internet marketing, SEO, the process of creating websites and many technical subtleties (if you take courses, it is also money). Then you pay with the money you spend making mistakes.
And only then you will get experience, which can be used for self-promotion. But it may take a couple of years.
Really interesting and high-quality content, regularly published both on the pages of your website and on other thematic sites with backlinks, is something that should work perfectly in your area.
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What is important in SEO now:
- High-quality design that helps the user to find and get the necessary information on your site.
- Interesting, relevant, regularly updated text content, which can hardly appear by itself, if you want to get high-quality content, you will have to write on your own.
- Good internal optimization on the site, which cannot do without SEO-specialists and competent website developers.
- And a million little things that make up positions and traffic to the site from search engines. I’ll just leave it here: micro marking, snippets, linking, layout for mobile devices, and a lot more.
Alas, some amount will still have to spend – sooner or later. But it is in your power to optimize both costs, moral strength, and temporary resources. If you do not want to overpay for the commission of the agency or trust the project to unfamiliar SEO-person, that is understandable, you will have to understand the basics a little bit. Well, to achieve specific goals will help a bunch of modern developments and services.
First of all, formulate the goal of website promotion. Resource must see in the issuance of search engines; it must go people. The important point is that when they come to the site, they should not be disappointed in it and immediately leave. Both search engines in one voice say that today they appreciate the quality of the content. So, this is the first thing worth worrying about. The “stuffing" of the site should be tasty and, most importantly, useful.
What additional features will visitors find on your site?
To understand how to structure the content, think about the requests of potential customers – those that they enter into the search box when looking for. If you sit for a while and think, you will already get a semantic core – a list of keywords,
The first thing that comes to my mind is that you are looking for companies whose goal is to conduct market intelligence to make any decisions.
What requests do they use?
“Market research”, “order focus group”, “organization of opinion polls” and so on. Try to answer their request honestly, without water, in fact, with interesting cases. Ideally, the site should be given detailed answers to all the questions asked by your potential customers.
Build information on the pages around the request. Be sure to start the “Blog” section and publish at least general conclusions on already prepared research, tell colorfully about your working methods, introduce the staff, write about one day of the questionnaire or focus group moderator. Fortunately, your sphere gives you the opportunity to get away from dry information and turn in the direction of creativity, which is interesting to follow. Publish only unique materials and regularly.
Search engines take into account the behavior of resource visitors in their ranking formula – the so-called “behavioral factors". Everything is considered: the entrance to the site, the time spent, the browsing, the “clicks” on the suggested links, the return to the site, and so on. “Cool” indicators are a clear signal to Google that people like your site, it is worthy of being ranked higher.
But do not forget about the technical issues of optimization. There are many nuances that can deprive you of traffic for a long time, and they should not be neglected. After creating the site, I recommend at least a technical audit. I will not talk about what robots.txt and redirects, how to fill tags and meta tags. If you have a desire to do it yourself, then finding information on the Internet content is easy. If you do not want to delve into, order from the SEO office an audit with subsequent correction of errors by the webmaster.
Since your resource is very young, I recommend ordering 40-50 eternal links within three months. These services are provided by many exchanges. As for artificial improvement of behavioral factors – be careful. Order transfers from issuing to your site only from live performers. According to our data, this method perfectly shoots at mid-frequency competitive inquiries.