This article is about How to Start Business Promotion Through SEO

Firstly, you need to decide what you want to get in the end:

• Website traffic?
• Positions in search results?
• Sales?

And these questions would be nice to ask yourself at the stage of creating the site, not when the site is ready, and you are wondering how to further promote it?

It is possible to be engaged in promotion independently, but hardly without extra expenses.

Firstly, you pay with your time, which will take a lot to learn the basics of Internet marketing, SEO, the process of creating websites and many technical subtleties (if you take courses, it also requires money). Then you pay with the money you spend making mistakes.

And only then you will get experience, which can be used for self-promotion. But it can take a couple of years.

Really interesting and high-quality content, regularly published both on the pages of your website and on other thematic sites with backlinks is something that should work on perfectly in your area.

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To begin with, formulate the goal of website promotion. Resource must see in the issuance of search engines; it must be for the human eye. The important point is that when visitors visit the site, they must not be disappointed in it and immediately leave. Both search engines in one voice say that today clients appreciate the quality of the content. Therefore, it is worth worrying about. The “stuffing” of the site should provide value to the reader and, most importantly, provide a solution.

To understand how to structure the content, think about the requests of potential customers – those that they enter into the search box when looking for something. If you sit for a while and think, you will already get a semantic core – a list of keywords.

The first thing that comes to mind is that customers are looking for companies whose goal is to conduct market intelligence to make decisions.

“Market research”, “order focus group”, “organization of opinion polls” and so on. Try to answer their request honestly, without water, and with interesting cases. Ideally, the site should provide detailed answers to all the questions asked by your potential customers.

Build information on the pages around these request. Be sure to start the “Blog” section and publish at least general conclusions on already prepared research, tell colorfully about your working methods, introduce the staff, write about one day of the questionnaire or focus group. Fortunately, your sphere provides the opportunity to pull away from dry and dull information and take the direction of creativity, which builds interest. Therefore, publish regularly and focus on unique content.

Search engines take into account the behavior of resource visitors in their ranking formula – the so-called “behavioral factors”. Everything is considered: the entrance to the site, the time spent, the browsing, the “clicks” on suggested links, the return to the site, and so on. “Cool” indicators are a clear signal to Google that people like your site. It is worthy of being ranked higher.

But do not forget about the technical issues of optimization. There are many nuances that can deprive you of traffic for a long time, and they should not be neglected. After creating the site, I recommend at least a technical audit. I will not talk about robots.txt and redirects, how to fill tags and meta tags. If you have a desire to do it yourself, then finding information on the Internet is easy. If you do not want to delve into it, order from the SEO office an audit with subsequent correction of errors by the webmaster.

Since your resource is very young, I recommend ordering 40-50 eternal links within three months. These services are provided by many exchanges. As for artificial improvement of behavioral factors – be careful. Order transfers from issuing to your site only from live performers. According to our data, this method perfectly shoots at mid-frequency competitive inquiries.

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