To begin with, formulate the goal of website promotion. Resource must see in the issuance of search engines; it must be for the human eye. The important point is that when visitors visit the site, they must not be disappointed in it and immediately leave. Both search engines in one voice say that today clients appreciate the quality of the content. Therefore, it is worth worrying about. The “stuffing” of the site should provide value to the reader and, most importantly, provide a solution.
What additional features will visitors find on your site?
To understand how to structure the content, think about the requests of potential customers – those that they enter into the search box when looking for something. If you sit for a while and think, you will already get a semantic core – a list of keywords.
The first thing that comes to mind is that customers are looking for companies whose goal is to conduct market intelligence to make decisions.
What requests do they use?
“Market research”, “order focus group”, “organization of opinion polls” and so on. Try to answer their request honestly, without water, and with interesting cases. Ideally, the site should provide detailed answers to all the questions asked by your potential customers.
Build information on the pages around these request. Be sure to start the “Blog” section and publish at least general conclusions on already prepared research, tell colorfully about your working methods, introduce the staff, write about one day of the questionnaire or focus group. Fortunately, your sphere provides the opportunity to pull away from dry and dull information and take the direction of creativity, which builds interest. Therefore, publish regularly and focus on unique content.