First of all, formulate the goal of website promotion. Resource must see in the issuance of search engines; it must go people. The important point is that when they come to the site, they should not be disappointed in it and immediately leave. Both search engines in one voice say that today they appreciate the quality of the content. So, this is the first thing worth worrying about. The “stuffing” of the site should be tasty and, most importantly, useful.
What additional features will visitors find on your site?
To understand how to structure the content, think about the requests of potential customers – those that they enter into the search box when looking for. If you sit for a while and think, you will already get a semantic core – a list of keywords,
The first thing that comes to my mind is that you are looking for companies whose goal is to conduct market intelligence to make any decisions.
What requests do they use?
“Market research”, “order focus group”, “organization of opinion polls” and so on. Try to answer their request honestly, without water, in fact, with interesting cases. Ideally, the site should be given detailed answers to all the questions asked by your potential customers.
Build information on the pages around the request. Be sure to start the “Blog” section and publish at least general conclusions on already prepared research, tell colorfully about your working methods, introduce the staff, write about one day of the questionnaire or focus group moderator. Fortunately, your sphere gives you the opportunity to get away from dry information and turn in the direction of creativity, which is interesting to follow. Publish only unique materials and regularly.