How to determine the value of keywords in Keyword Research?
There are many tools for determining the frequency of keywords. However, this information is not enough to understand whether the customers who have come to the site on these requests will bring you profit. The process of evaluating the value of a keyword is much more complicated and consists of several stages in Keyword Research:
1. First, answer a few questions
Is the keyword relevant to your site content? Will the users on your site find what they are looking for using this keyword? Will they like what they find? Will these visitors bring you profit (or will they help achieve other goals)? Most importantly, how many people are searching for or using that keyword? To understand better, categorize them as:
2.Analyze the results of the issuance of a keyword in the major search engines
In order to understand how competitive the selected keyword is, and how easy or difficult it will be for you to get it on the first positions of the site, you need to analyze the sites that are already in issue.
Please note whether other sites are advertised on this request. As a rule, the more paid ads are given when searching for a keyword, the more valuable and profitable it is. On the other hand, it means that the word is highly competitive, that is, getting ranked against such a Keyword is more time consuming and need more backlinks.
3.Start a trial advertising campaign for the selected key phrase in Google AdWords
If your site is not displayed on the search page for the request you are interested in, you can buy “test” traffic to analyze the conversion rate of the request.
If you use Google Ads, set the “exact” match type for the keyword phrase, and direct traffic to the relevant page of your site. Analyze the conversion rate of a keyword phrase after receiving at least 200–300 clicks.
TIP: If the rate of conversion of that keyword is good, then it’s worth working on and optimizing for the said keyword. It’s more of an A/B SEO Test.
4. Determine the value of your keyword Research using the data obtained
Let’s say your ad obtained 5,000 viewers, 100 of whom went to your site, and another 3 performed a targeted action and generated revenue of $300. By simple calculations, we determine that one visitor brings you $3.
For Ecommerce SEO, 5000 users who land on your product, category or brand pages per day can give from 100 to 1500 transitions (provided that your ad is issued in the first position). Since one visitor brings in $3, your profit can be from one to two million dollars in a year! Now you understand why companies love Keyword Research and why it’s so important.